processes associated with the development & implementation of selling techniques for a particular product or service.
APPLYING SELLING TECHNIQUES:
To sell product, companies will first develop selling techniques to put into practice. To determine the effectiveness of the technique, companies will regularly monitor and evaluate the outcomes of their strategies.
DEVELOPING AND IMPLEMENTING SELLING TECHNIQUES:
Companies will often use a range of different strategies to encourage consumers to purchase their goods and services. Some of these techniques
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- Publicity - The product can be promoted through free publicity e.g the display of the brand or product through means of clothing.
Companies also used other methods to appeal to consumers. As well as advertising and the packaging, companies also strategically place the shop layout and furnishing to effect how well goods sell e.g well lit and spacious stores will makes more sales than a store that is difficult to move and locate items. The lighting of the store can also effect the sales made by the store - the lighting can harmonize with the packaging or appearance of the product making it more appealing to the consumer.
Music is another factor that companies use to increase sales. Music can be used to attract consumers into a store as well as create a mood or atmosphere that encourages consumers to make more purchases on an impulse.
The position of the product of specific items can also increase sales - items placed near the checkout at eye level are more likely to be bought. These techniques are often used to encourage consumers to purchase items on impulse.
Music is another factor that companies use to increase sales. Music can be used to attract consumers into a store as well as create a mood or atmosphere that encourages consumers to make more purchases on an impulse.
The position of the product of specific items can also increase sales - items placed near the checkout at eye level are more likely to be bought. These techniques are often used to encourage consumers to purchase items on impulse.