monitoring and evaluating selling techniques
MONITORING AND EVALUATING SELLING TECHNIQUES:
Companies keep track of the sales they make over a certain period of time to determine the effectiveness of the sale techniques that they put into practice. By monitoring the effectiveness of different techniques on social groups to utilize sales. Sales of a good or service during special promotions can be used to determine the effectiveness of the strategies adopted by analyzing sales before, during and after the promotion. Consumer surveys and focus groups can also be used to gather information on brand recognition. Using surveys and focus groups, companies can gather information on the effectiveness of different selling techniques e.g. if a consumer is resistant to telemarketing, the company would reconsider using it as a method of promotion.
Companies keep track of the sales they make over a certain period of time to determine the effectiveness of the sale techniques that they put into practice. By monitoring the effectiveness of different techniques on social groups to utilize sales. Sales of a good or service during special promotions can be used to determine the effectiveness of the strategies adopted by analyzing sales before, during and after the promotion. Consumer surveys and focus groups can also be used to gather information on brand recognition. Using surveys and focus groups, companies can gather information on the effectiveness of different selling techniques e.g. if a consumer is resistant to telemarketing, the company would reconsider using it as a method of promotion.