Factors which differentiate products
SERVICE:
The quality of the service offered at different retail outlets by a service provider effects the consideration of most consumers. After-sale services are considered by the consumer before making a purchase as some products require ongoing maintenance.
CONVENIENCE:
Most customers are inclined to buy products that are to their convenience and are readily available as to save the consumption of time and as they may be unwilling to wait to find another similar item for an equal quality at a cheaper price.
VALUE:
While some consumers chose to buy products that have a cheaper price, most choose to buy those that are of better quality as the product will last longer as it saves them from paying for maintaining the standards of the product.
SOCIAL AND ETHICAL;
The products that a consumer purchases varies from their social and ethical demographic groups. Their social groups may effect what they purchase as a certain product may be considered essential for that specific group while their ethics may persuade them into buying more expensive but less harmful goods and services from untrustworthy service providers.
ENVIRONMENTAL:
The effects that the product may have on the environment may drive the consumer into purchasing more expensive products as it may be more environmentally friendly. As consumers are becoming more aware of the environmental issues caused buy the production and consumption of certain products, most consumers will tend to choose a more expensive but safer alternative.
The quality of the service offered at different retail outlets by a service provider effects the consideration of most consumers. After-sale services are considered by the consumer before making a purchase as some products require ongoing maintenance.
CONVENIENCE:
Most customers are inclined to buy products that are to their convenience and are readily available as to save the consumption of time and as they may be unwilling to wait to find another similar item for an equal quality at a cheaper price.
VALUE:
While some consumers chose to buy products that have a cheaper price, most choose to buy those that are of better quality as the product will last longer as it saves them from paying for maintaining the standards of the product.
SOCIAL AND ETHICAL;
The products that a consumer purchases varies from their social and ethical demographic groups. Their social groups may effect what they purchase as a certain product may be considered essential for that specific group while their ethics may persuade them into buying more expensive but less harmful goods and services from untrustworthy service providers.
ENVIRONMENTAL:
The effects that the product may have on the environment may drive the consumer into purchasing more expensive products as it may be more environmentally friendly. As consumers are becoming more aware of the environmental issues caused buy the production and consumption of certain products, most consumers will tend to choose a more expensive but safer alternative.