ADVERTISING: A method used to promote goods and services to optimize sales, profits and customers.
GUERRILLA MARKETING: A non-traditional method of advertising - an unusual method of marketing.
DIRECT MARKETING: Contacting the consumer personally - personally calling and visiting them in order to promote sales.
JUNK MAIL; The advertisement of a good/service through flyers delivered to the consumer's mailbox.
ETHICAL: What a consumer views as being correct or as basic morality.
MARKETING: Promoting a brand, good or service to make the product known to consumers.
NAMING RIGHTS: The right of the company to use its own name in events to benefit them financially,
PRODUCT ENDORSEMENT : The use of a famous person to advertise a good or service.
SPONSOR SHIP: Funding an elite sports team to gain more costumers.
PRODUCT PLACEMENT: A strategic method of advertisement where the product being promoted is place in areas where they're intended to be used e.g a theater.
TELEMARKETING: A promotion of a good or service by contacting the consumer directly through the phone.
FOCUS GROUP: A group of people who are selected at random to be surveyed and to give their opinion on a particular good or service.
MARKET RESEARCH: Gathering information of the particular needs and wants of certain consumers.
MASS MARKETING: A promotional campaign that targets a large range of a population.
NICHE MARKETING: promotional campaign that targets a small portion of a population.
SELF-REGULATION: Ethical standards enforced by an industry group.
TARGET MARKET: a specific demographic group that an advertiser wishes to appeal to.
HIDDEN ADVERTISING: A form of advertising that we are not aware of.
SPAM: messages sent to a consumer through the internet which the consumer has not requested.